About Lila

We built Lila because we were told it's “just aging or stress.”

85% of women suffer heavily through perimenopause. Fewer than 10% get any support. We're here to change that, one woman, one plan at a time.

Three women in their 40s, rested and confident

The problem we couldn't ignore

Puberty has an evil twin. It's called perimenopause.

Four to ten years of hormonal chaos that can start at 35, with more than 80 documented symptoms: stubborn weight, hot flashes, brain fog, anxiety, sleepless nights.

And it strikes at the fullest moment of a woman's life: peak career, raising kids, caring for parents. Yet when she asks for help, she's told it's stress. It's aging. It's in her head. Her diets stop working because they were built for a 25-year-old's hormones. Her doctor has ten minutes and no answers.

We watched women we love go through this: dismissed, guessing, blaming themselves. That's not a knowledge gap. That's a scandal.

Our mission

We make women feel heard, seen, and healthy.

You're not broken. Your hormones changed. Every woman deserves answers instead of shrugs, a plan instead of guesswork, and no woman should navigate hormonal chaos alone.

Your hero's journey

Where Lila comes in.

You are the hero. Lila is the guide who shows up at the darkest point, with empathy, a map, and the next step.

  1. Your ordinary world
    1

    Your ordinary world

    You still trust the old rules. Diets work. Your body listens.

  2. The shift begins
    2

    The shift begins

    Somewhere around 35, the rules change. The first symptoms appear, but no one names them.

  3. The old playbook
    3

    The old playbook

    You double down. Eat less, move more. Your body doesn't cooperate.

  4. Your darkest hour
    4

    Your darkest hour

    You're awake at 2 a.m., wondering if it's just you. Even the doctors shrug.

  5. You meet your guide: Lila
    5The guide

    You meet your guide: Lila

    Then you find Lila. Not another plan, but someone who finally gets it.

  6. Trials, now guided
    6

    Trials, now guided

    You start small: a meal logged, a trigger found. The bloating eases. Sleep comes earlier.

  7. Your transformation
    7

    Your transformation

    The fog lifts. Your body starts answering back. You finally understand what it needs.

  8. Your return
    8

    Your return

    You feel like yourself again, and you can't help but tell the others still searching.

How Lila works

So we built a different kind of coach.

Lila doesn't hand you a generic meal plan and wish you luck. She reads your body: you snap your meals, she tracks 20+ symptoms and connects the dots, which foods trigger your hot flashes, why Tuesdays feel better than Thursdays, what your changing hormones need this week.

No calorie math. No one-size-fits-all. No judgment, and no waiting six weeks for answers you need at 2 a.m.

Truly individual

Your symptoms, your cycle, your stage: no two plans alike.

Radically affordable

Expert guidance without the specialist invoice.

Never alone

100,000+ women in the same chapter, learning and healing together.

Rebecca Rumsey, MSc, RD

The expert behind every plan

Science built for the body you have now.

Every Lila protocol is shaped by Rebecca Rumsey, MSc, RD, a dietitian who has spent her career on nutrition for women 40+. Not recycled diet advice. Not repurposed 20-something meal plans.

Every recommendation you see in Lila started as a protocol Rebecca would give a client in her clinic, then adapted so it can meet you at 2 a.m. on a Tuesday.

Proof, not promises.

100k+
Women in peri
72%
Lose weight in 2 weeks
63%
Less bloating in 3 weeks
4.7★
App Store rating
#1
Perimenopause app
Backed
By Gradient Ventures

Finally someone gets it!

I'm 46 and spent the last year thinking I was losing my mind and body. Turns out it's perimenopause and nobody told me. My doc was useless. Downloaded Lila on a whim and honestly, it's done more for me in a month than anything else. Lila gave me mostly fitting supplement and meal suggestions based on what I'm dealing with. Not perfect but muuuch better than anything else I've tried so far. I feel she just gets me.
Emma Naito · App Store

Changed my life!

Just happened to come across this app by accident. I'm so glad to have found it. Usual food and fitness was no longer working for me. I was confused and spiraling. Coach Lila has been incredibly supportive and helpful throughout this time of my life. I highly recommend to any woman dealing with hormonal challenges to give it a try! It's worth the cost!!
GiaPalZo · App Store

Super Helpful

I came across this app on Instagram and love it. The AI function gives great tips and being able to see how my meal choices score is helping me to eat better. I'm in menopause and the scale has not budged in a year until now. It doesn't solve every problem (nothing will) but I do feel a lot better.
stagirl74 · App Store

Our promises to you

What you can hold us to.

  • We will never sell you a one-size-fits-all plan.

  • We will never judge, lecture, or shame.

  • Your data is yours: private, always.

  • We'll be there for the wins and the hard weeks alike.

  • We are a coach, not a doctor, and we'll always tell you when to see one.

Ready to feel like yourself again?

Your peri plan in 2 minutes. Join 100,000+ women who stopped being told it's just aging.